aaron z. lewis
is a cyber designer

hello, web surfer – welcome to my little oasis on the information superhighway. i like to make familiar things feel new and new things feel familiar. i used to design digital products for Uber and for Hillary Clinton’s 2016 presidential campaign. now, i’m researching and writing about memetic warfare, preventing online radicalization, and cultivating compassionate communities (IRL and URL). you can catch me on Twitter, email, and Are.na.

Writing & reading

Hot off the press

Metaphors we believe by: the pantheon of 2019

In the past, gods and demons allowed us to talk about phenomena that we didn’t fully understand. During the Enlightenment, we tried to kill them and explain everything in reductionist scientific terms. But it feels to me like we’ve come full circle. We’re back to using oversimplified metaphors to wrap our minds around the uncontrollable complex systems we’re embedded in. Who are the “gods” of 2019, and what can they teach us?

A mediocre Ribbonfarm starter guide

There’s no real beginning or ending to Ribbonfarm. It’s an infinite middle. This is my own personal starter guide.

You can handle the post-truth: a pocket guide to the surreal internet

I know I’m not alone when I say that I can feel the gap between my world and my parents’ world widening. They barely know what memes and influencers are — and yet, our culture is being completely re-shaped by them. How do reality bubbles get created and distorted, and how might we begin to bridge the divides between them?

See all writing

Recent reads

In Over Our Heads

The Ever Present Origin

Human-Machine Reconfigurations

Manufacturing Consent

All Things Shining

What Computers Still Can’t Do

The Evolving Self

The Structure of Scientific Revolutions

Matter and Memory

Radical Markets

Selected projects

Hillary for America

How can we help volunteers discover easy & impactful ways to get involved?

A volunteer signup site that scheduled ~30,000 shifts during the final weeks of the campaign.

UX research & product design

Uber for Business

How can we empower organizations to transport underserved communities?

A web app that allows organizations to arrange transportation for customers and patients who don’t have smartphones.

UX research & product design lead

Hillary for America

How can we inspire young voters to amplify our campaign’s message?

An app where supporters created and shared their own custom “Love Trumps Hate” videos.

UX research, copywriting, & product design

Hillary for America

How can we make it fun to donate to the campaign?

A site where Hillary donors signed up to automatically contribute to the campaign every time Trump tweeted. As seen on CNN, Adweek, and Mashable.

UX research, copywriting, & product design lead

Khushi Baby

How can we improve vaccination records in the developing world?

A successful $31,000 Kickstarter campaign for an NFC necklace that makes it easy to store and retrieve digital vaccination data. As seen on NPR.

Copywriting & campaign management